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It's easy to do! You earn one point for each bow you order (sets count as one bow). When you have earned 10 points, you get your choice of Headband or Hair Bow, of same value (personalized hair bows, custom hair bows and beaded hair bows are excluded). Or, if someone you refer to Blooming Bows places an order you also earn one point for each bow they order on their first order (please ask them to type "Referred By (your name)" in the comments box when placing their order.) It's that easy! Due to the popularity of this program, we are not able to email your each time you earn points. If you are placing an order and wish to redeem your points, please list the style, size and color you would like for your free bow in the "additional comments" box during check out (do not add this item to the shopping cart or the system will charge you for the bow). Points that are not used expire after one year. Or, if you would like to check your points or redeem points without placing an order, please email us at: service@bloomingbows.com. Thank you! You are automatically enrolled with your first order. If you have questions, please email us at: service@bloomingbows.com